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・ Tom Nolan
・ Tom Nolan (Australian rules footballer)
・ Tom Nolan (footballer, born 1909)
・ Tom Nolan (hurler)
・ Tom Nook
・ Tom Noonan
・ Tom Noordhoff
・ Tom Nordlie
・ Tom Norman
・ Tom Normanton
・ Tom Norris
・ Tom Norris (musician)
・ Tom Northcott
・ Tom Norton
・ Tom Norton (footballer)
Tom Novak
・ Tom Novy
・ Tom Nowatzke
・ Tom Nowicki
・ Tom Nugent
・ Tom Nugent (cricketer)
・ Tom Nugent (physicist)
・ Tom Nussbaum
・ Tom Nuttall
・ Tom Nyariki
・ Tom Nyuma
・ Tom Nütten
・ Tom o' Bedlam
・ Tom O'Bedlam's Night Out and Other Strange Excursions
・ Tom O'Brannigan


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Tom Novak : ウィキペディア英語版
Tom Novak

Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the Internet of Things, and the connected consumer.
Over the past two decades, Novak and Donna Hoffman co-founded and co-directed a series of research centers (Project 2000, eLab, the Sloan Center for Internet Retailing, and the Center for the Connected Consumer) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s Interval Research Corporation and 40 other corporate sponsors including Walmart.com, Netscape, Procter & Gamble, and Hershey’s.
==Research==
An internationally recognized academic researcher in Web-based commerce, Novak has published extensively on the subject in top academic journals in a range of scholarly disciplines. His work has had global impact with over 14,000 citations in Google Scholar. He has been awarded numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention. He has won research proposal competitions from the Marketing Science Institute, Google, and the University of Pennsylvania, and was named a finalist for the Paul D. Converse Award, for his lasting contributions to the marketing field.

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